Testing predictors of attitude strength as determinants of attitude stability and attitude–behaviour relationships: A multi‐behaviour study

There has been relatively little study of multiple predictors attitude strength. Eight (attitude certainty; importance; subjective knowledge; moral basis attitude; elaboration; felt ambivalence; cognitive-affective potential inconsistency) were tested for individual and combined impact on two defining features strength temporal stability; attitude-behaviour relationship), in a prospective over one months across six COVID-19 protection behaviours (N = 477). All eight individually associated with stability (except elaboration) simultaneous elaboration ambivalence) tests. significant moderators relationships tests; importance inconsistency tests (only former remained controlling stability). The findings highlight as the strongest predictor reflected their relationships. This article is protected by copyright. rights reserved